BRAnding
your BRAND IDENTITy
what is BRAND IDENTITy and why is it important?
Crafting a brand goes beyond the mere creation of a logo; it's about sculpting an entire identity that resonates with your audience on a profound level. Your brand is the amalgamation of your story, values, and aspirations, it's the DNA of your business. It's the personality that sets you apart in a crowded marketplace, leaving a lasting impression on those who encounter it.
Your brand is crucial because it's not just about making a memorable mark; it's about fostering trust and loyalty among your customers. It serves as a compass, guiding both you and your audience on what to expect from your products or services. A strong brand cultivates an emotional connection, turning casual consumers into dedicated advocates.
At Fox and Fig Digital, we understand the significance of branding, which is why we offer a comprehensive package that delves deep into the core of your business. We work closely with you to uncover your unique narrative, values, and aspirations. From there, we craft a visual and verbal identity that encapsulates the essence of your brand, ensuring consistency across all touch points from your website and social media presence to your promotional material and marketing campaigns.
Whether you're just starting your journey or looking to breathe new life into an existing business, our brand identity package is designed to empower you every step of the way. Together, we'll build a brand that not only stands out but also stands the test of time, fostering meaningful connections with your audience and driving long-term success.
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Firstly we need to establish how you want to be viewed as a brand. Your brand has a personality, we need to discover its purpose, your message, your core values. What are we trying to achieve, what are your goals.
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Doing research and creating a vision using a mood board is an important visual resource that helps show case design concepts to make sure we are in line with your goals and expectations .
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The brand guideline is a 11 page document that is a visual summary and representation of your brand. It acts as a complete reference guide that compiles all your branding elements from your logos, your colour palette, typography, colour codes for websites design and printing.
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Once we have defined your brand personality and values we can then create a logo. Your logo creates a strong first impression, it's the foundation of your brand identity, it's memorable and separates you from competition. Your logo speaks volumes about your brand and facilitates brand recognition.
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Once you have decided on your final logo, we then create different versions ready to use, this includes; Submark, watermark, transparent, vector file, website favorcon and black and white. These are sent directly to you to save and use for the future.
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Creating consistency across all platforms, we ensure that you have a tool kit to ensure your brand is recognisable, sending the same voice and message across your socials through your branding. We include;
Email signature design
Facebook banner
Instagram highlights
Social media profiles
5 x Canva templates for your social media posts.
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How are we going to strategically carry your new branding forward. We define; your brands purpose, mission, message, identity and values. Your objectives and purpose as a brand. We identify your target audience and unique selling points.
The brand stratagey document will help you implement your brand within your business. We can also include any other points that may be relevant to your brand.
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Your business stationery represents your business, you want to appear professional and consistent. we can design and supply, business cards, leaflets, invoices and any other promotional material you may wish to use. This is a stand alone service not included in our branding packages.
LOGO DESIGN
our LOGO DESIGN services
Clear on your brand identity but your business needs a facelift? our Logo Design Service is for you. Designing a logo isn't just about creating an image; it's about capturing the heart of your brand, making it resonate with your audience. Your logo is the face of your business, representing its values and aspirations. It sets you apart from competitors and leaves a lasting impression.
At Fox and Fig Digital, we understand the artistry and strategy behind logo design. That's why we offer a specialised logo design package that dives deep into the heart of your business. From there, we craft a logo that encapsulates the very essence of your business.
Whether you're launching a new venture or seeking to refresh an existing one, our logo design package is tailored to accompany you every step of the way. Together, we'll create a logo that not only captivates but also endures, forging meaningful connections.
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Your logo creates a strong first impression, it's the foundation of your business brand identity, it's memorable and separates you from competition. Your logo speaks volumes about your brand and facilitates brand recognition.
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Once you have decided on your final logo, we then create different versions ready to use, this includes; Submark, watermark, transparent, vector file, website favorcon and black and white. These are sent directly to you to save and use for the future.